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Belmont Savings Shows Its Local Face by Launching Employee-­Based Commercials

Posted on March 26th, 2015 at 4:56 PM

BELMONT - Belmont Savings Bank today launched an employee-­â€driven TV/video campaign aimed at demonstrating their commitment to personalized customer service. As part of the campaign, created by Boathouse Group in Waltham, the bank will begin airing a series of commercials featuring employees offering personable, active and knowledgeable customer service.

“By offering commercials focused on our actual colleagues, we capture the personalities driving our bank and connecting us to the community,” said Bob Mahoney, President and CEO of Belmont Savings Bank. “These commercials highlight our greatest asset – our people – and what makes banking at Belmont Savings such a uniquely local, and professional, experience.”

The commercials spotlight different employees, with each colleague sharing their personal commitment to their customers and why working in community banking matters to them. This is the latest innovation from Belmont Savings designed to contrast the bank from the traditional banking campaign which often relies on actors playing bankers.

“With these commercials, we present our employees’ unscripted, passionate responses to why they love working with customers, a contrast to the way big banks traditionally operate,” said Hal Tovin, Executive Vice President and Chief Operating Officer of Belmont Savings Bank. “Belmont Savings offers the sophisticated services provided by big banks, including free ATMs, mobile and online banking, but we do it with local people, who care about the community and focus on personalized, friendly service.”

As the brainchild of Boathouse, the campaign is the result of the agency’s collaborative relationship with bank. The settings for the commercials include the bank’s bustling supermarket in-­â€store branches and even the homes of several employees.

“We believe the Belmont Savings team approaches banking the right way, demonstrating genuine understanding of their customers in the communities they serve,” said John Connors, founder of Boathouse Group. “This belief was the genesis behind today’s campaign and we are pleased to partner with them in ensuring their brand is as forward-­â€ looking as possible.”

The commercials will begin airing March 26 in the markets north and west of Boston using Comcast spotlight. The spots will be viewable on the following stations: AMC, TBS, MTV, ESPN, Discover, Brave, LMN, ABC Family, and on NESN during the Red Sox.

More information on viewing the new commercial campaign can be found at www.belmontsavings.com/tv.

About Belmont Savings Bank

Belmont Savings Bank is a $1.4 billion, full-­â€service Massachusetts savings bank dedicated to quality, convenience, and personalized service.  The Bank builds on a proud history of financial strength and a tradition of active involvement in the community. Belmont Savings Bank provides a full range of banking services for professional commercial real estate investors, developers and managers as well as individuals and local small business owners through two full-­â€service offices in Belmont, one full-­â€service office in Watertown, and three full-­â€service Shaw’s supermarket branches in Waltham, Newton and Cambridge. Find out more information by visiting: https://www.belmontsavings.com or Like Belmont Savings on Facebook.  Member FDIC.  Member DIF.

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